Interstate All Battery Center
Powering one brand at every scale.
Supporting an internal marketing team and a network of more than 200 franchise locations required creative that could move between national strategy and local application without losing clarity or consistency. LabMercury provided ongoing brand and design support across retail environments, print, digital media, packaging, promotions, and corporate communications.
Project Statement
As the retail expression of Interstate Batteries, America’s #1 automotive replacement battery, Interstate All Battery Center serves both individual customers and businesses across an extensive range of battery and power needs.
The challenge was to create a unified marketing system capable of speaking to multiple audiences, supporting corporate sales initiatives, and giving individual franchise locations the tools to communicate effectively within their local markets. Every application needed to feel recognizably Interstate while remaining practical, flexible, seasonal, and responsive to a wide variety of products, services, and promotional needs.
Creative Direction
The creative direction refined Interstate’s established brand equity into a more cohesive and adaptable visual system. Clear communication hierarchies and repeatable design frameworks brought greater consistency to B2B and consumer campaigns while allowing messages to shift across markets, formats, and business objectives.
From retail and point-of-purchase systems to packaging, digital media, sales materials, and environmental graphics, each touchpoint became part of one connected brand experience. The resulting system helped the internal marketing team and franchise network communicate with a unified voice while retaining the flexibility required for local markets and ongoing growth.
Deliverables
• Brand Development
• Integrated Marketing Creative
• B2B + Consumer Campaigns
• Franchise Marketing Support
• Retail + Point-of-Purchase
• Environmental Graphics
• Packaging
• Sales Communications
• Corporate Marketing Communications
• Print Communications
• Digital Media
• Promotional Materials