Design — Art — Studio

Madgreens

Refine and refresh this start-up brand for market expansion of their fast-casual restaurant concept. Create a unified visual brand for interior environments, print, digital, promotional, packaging and 3d graphics.

Interior of a modern casual dining restaurant with wooden tables, beige chairs, green walls, and large windows. The ceiling features unique wood panel designs and hanging white pendant lights. A counter with digital menu boards and a kitchen area is visible in the background.
A pattern of black dots arranged in rows and columns on a white background.
Exterior of Mad Greens restaurant during sunset with outdoor seating, string lights, and illuminated signs.
Interior of a modern restaurant with wooden flooring, high tables with chairs, wall decorated with large vegetables, and a counter with beverage dispensers.
Inside of a modern casual restaurant with wooden accents, suspension lighting, and digital menu screens behind the counter.
People seated at a counter in a restaurant with a light green wall decorated with round food-themed artwork and menu text.
A woman working at the salad bar of a restaurant, filling a metal bowl with salad ingredients. Two men are working behind the counter in the background, all within a restaurant setting with a large clock on the wall that reads "GREENS EST 200".
Exterior of Mad Greens restaurant with purple umbrellas, outdoor seating, and landscaping in front.
A display case with a background of a train track carrying a train of vegetables and fruits, including carrots, broccoli, red and yellow bell peppers, radishes, zucchini, and eggplants.
A woman wearing a black apron and visor holding a cardboard box with green and white branding, standing outside a restaurant named MAD Greens, with a blue sky overhead.
A person using black tongs to serve salad from a purple Madgreens Catering box, with various salad ingredients such as cherry tomatoes, red onions, and lettuce visible. Several packaged cookies and brownies are in the foreground.
A variety of salad ingredients and toppings arranged in purple catering boxes from MAD Greens, including lettuce, cherry tomatoes, cucumbers, shredded cheese, croutons, and dressing bottles, with a side of pita chips on a wooden table.
Employees working at a salad bar in a restaurant, with bowls and food containers visible.
Group of people working behind a salad bar, smiling and serving food, with TV screens above and white tiled walls in the background.
A smiling woman in a purple shirt and black apron holding a plate of food inside a restaurant, with a juice bar sign and kitchen area in the background.
Green electric vehicle with 'MAD greens inspired eats' logo driving on highway in city with blurred background.
Storefront with illuminated sign that reads "MADgreens" with colorful letters, located at 130.
Close-up of small spice bottles labeled 'Mad Salt Project' with black caps, lined up on a wooden shelf.
Poster advertising spicy seasoning blend for salads with bowls of red pepper flakes, sea salt, and spices, and fresh chili peppers on a wooden background, titled 'Spice Up Your Salad'.
Two restaurant menu posters hanging on a wall; the left poster features information about salads, herbs, and spices, with images of herbs, onions, oil, and salt; the right poster advertises a pulled pork panini with BBQ sauce, ciabatta bread, and Swiss cheese, with an image of the sandwich.
A salad in a green bowl with a side of lemonade in a cup labeled 'MAD greens' and a promotional card for Lucky Croutons with scratch-off area, on a white table.
Three different types of herbal teas displayed on a wooden background with their ingredients and descriptions, featuring black tea, hibiscus and lemon herbal tea, and mango and passionfruit green tea.
Two herbal tea packages, one for white tea with pear and apple, and the other for green tea with pomegranate and lime, on a white wooden background.
Open magazine pages displaying branding, logo designs, and graphics for 'MAD Greens,' along with interior design and color palette guides, on a white wooden background.
Menu of Mad Greens restaurant featuring salads, wraps, grain bowls, juices, hummus, extras, drinks, and kids meals with prices and descriptions.
A colorful menu from Mad Greens featuring salads, grain bowls, and sides, along with locations, catering info, and an image of a salad in a bowl.
Two bowls of salad, one with cherry tomatoes, greens, and cheese, and the other with mixed greens, chicken, croutons, and cheese, on a wooden background. Announcement for free salad day on September 29th at MAD Greens in Phoenix, Arizona.
Logo for Mad Greens featuring a green leaf above the text 'MAD GREENS EST 2004' in black and gray font within a dotted circular border.

  • Large format image + product + mural composites

  • Logo + identity • iconography • symbols

  • Canned lettering + cabinet signage • monument signs • a-frame sidewalk boards • large format vinyl wraps • digital menu boards • interior promotional signage • environmental graphic murals • way-finding signs • white label packaging design • carry-out + catering packaging systems • delivery + vehicle wraps • uniforms + t’s + hats + promotional swag

  • Menus • brochures • product + promotional posters • direct mail • fliers • print advertising

  • Branding systems and hierarchy • marketing + brand style guidelines • art direction