Natural American Spirit

2008 // Illustration, logo & typography exploration on proposed brand refresh of their signature Native American Indian brand icon.

Logo for Art Direction, featuring a black square with a large gray 'Ad' and black text below.
Text graphic with numbers 2 and 1, and the words 'is illustration' in black and gray.
Placeholder image for Adobe Identity Logo
Logo features a large black number 4, gray letters 'Ty' and the words 'Typography' underneath, with the text 'Creative' and 'Design' in black on either side.
Packaging of Natural American Spirit tobacco with a blue background, featuring a Native American chief illustration, and text indicating it is natural, additive-free, full-bodied tobacco.
Blue package label with black and white Native American-themed graphics and text promoting natural American spirit tobacco, emphasizing natural, additive-free, full-bodied taste since 1985.
Pattern of logos with the text 'Natural American Spirit' and a Native American chief's headdress in blue and black on a light blue background.
Logo featuring a stylized Native American figure wearing a feathered headdress, with the text 'Natural American Spirit' to the right.
An illustration of a pack of Natural American Spirit cigarettes with a message about being proud of it, emphasizing that it is additive-free natural tobacco.
Advertisement for American Spirit natural tobacco, highlighting 100% additive-free, natural, full-bodied, and mellow taste, with images of two packs of the product and a promotion for two packs for $2.
Yellow right-pointing arrow
Yellow arrow pointing to the left