MADgreens

2007 - 2018 // Refine and refresh existing brand for market expansion of their fast-casual restaurant concept. Create a unified visual brand for interior environments, print, digital, promotional and 3d graphics.

Black and white logo with the text 'Ad Art Direction' and a large number 1.
Logo with a large black number 4, the letters 'Ty' in gray, and the words 'Typography' underneath.
Logo with the text '5 3d Environment' in black and gray.
Periodic table element for Promethium, atomic number 61, with 'Print Media' label.
Logo with the letters 'Dm' and the words 'Digital Media' underneath.
Chemical element symbol for Einsteinium (Es) with atomic number 99, from the periodic table, representing Social Media.
A logo with the number 9 and the chemical symbol Br for Bromine, with the word 'Brand' underneath.
Exterior of a modern restaurant called MAD Greens during sunset with outdoor seating, string lights, and a lit sign, against a sky with a crescent moon.
A person holding a sign that reads "Spice Up Your Salad" from The Mad Spice Project, featuring images of various spices, peppers, and sea salt on a wooden background.
Promotional poster for MADgreens Catering offering a chance to win free catering by dropping a business card. Features salads and a green catering box.
A woman wearing a black t-shirt, apron, and visor holding a blue box labeled Mad Greens catering outside a restaurant. She is smiling and the sky is partly cloudy.
Logo for Mad Greens with a green leaf above the name, surrounded by fresh vegetables including purple eggplant, green lettuce, beets, and Swiss chard on a purple wooden background.
Two restaurant menu boards hanging on a wall. The left menu promotes a salad dressing with images of herbs, onions, a glass of oil, salt, and peppers. The right menu advertises a pulled pork panini with a picture of a sandwich, BBQ sauce, and cheese.
Open brand style guide with logos, graphics, fonts, colors, and interior design elements for MAD Greens.
Logo of the Dallas Cowboys, featuring a dark blue star on a white background, and the Alabama Crimson Tide, featuring a circular emblem with the letter 'A' on a dark blue background.
Person wearing a black apron with the logo 'I Mad Greens' and the establishment year 2004, preparing food with gloves on.
A bowl of salad with mixed greens and a nearby cup with a yellow beverage. A promotional sign for Lucky Croutons, encouraging scratch-off of the croutons to win, is in front of the bowl.
A group of workers in a restaurant kitchen preparing food and smiling, wearing aprons and hats.
Display of fresh vegetables including carrots, cauliflower, broccoli, and peppers behind a glass barrier in a restaurant or cafe setting.
Interior of a healthy fast casual restaurant with green booths, digital menu boards, and a counter for orders, branded as MAD Greens, featuring a large wall graphic of vegetables.
Yellow arrow pointing to the right
A yellow arrow pointing to the left.